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Aziz Mrad.
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A New Era!

Client
Self-initiated
Discipline
Identity Reveal
Year
2023
Role
Creative Director
A crest logo on crumpled paper framed by keffiyeh-pattern bands

An identity reveal woven from keffiyeh patterns — heritage and solidarity as a design system.

BrandingPattern DesignSocial Media

A new crest unveiled on paper and pattern: keffiyeh motifs frame the mark, turning a logo launch into a statement.

View on Behance

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ASH Depuis 1945