A New Era!
- Client
- Self-initiated
- Discipline
- Identity Reveal
- Year
- 2023
- Role
- Creative Director

An identity reveal woven from keffiyeh patterns — heritage and solidarity as a design system.
BrandingPattern DesignSocial Media
A new crest unveiled on paper and pattern: keffiyeh motifs frame the mark, turning a logo launch into a statement.

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ASH Depuis 1945