ASH Depuis 1945
- Client
- ASH Media+
- Discipline
- Documentary Series
- Year
- 2023
- Role
- Creative Director
A documentary series about a club that has carried a city's heart since 1945 — told through the people who never left the stands.
Creative DirectionDocumentaryCinematographyTitle Design
ASH Depuis 1945 is an episodic documentary produced with ASH Media+. Instead of highlight reels, the series sits with the club's elders, coaches and players — in offices hung with old crests, in empty arenas before training — and lets memory do the talking.
The direction is intimate and warm: shallow focus, natural light, the club's red, yellow and blue living in the frame rather than on top of it. A restrained title system ties every episode together.
- Episode 1 — the founders' generation and the trophies that defined them.
- Episode 2 — the arena, the coaches, and the weight of the jersey.
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