WILLY Sportswear
- Client
- Wael Jallouz × Brandi
- Discipline
- Sportswear Brand Identity
- Year
- 2023
- Role
- Creative Director
A sportswear brand built with handball star Wael Jallouz around one idea — a winner's mentality.
Creative DirectionBrand IdentitySportswearLaunch Film
WILLY is the sportswear brand of Tunisian handball international Wael Jallouz. At Brandi Agency, Aziz was creative director of the unit that built it from scratch: the identity, the product language and a launch reveal titled A Winner's Mentality.
The brand borrows Jallouz's attitude on court — focus, discipline, no wasted movement — and turns it into a clean, confident system that works on a jersey as well as on a feed.
The Brandi unit: Mohamed Amine Rommene (managing director), Aziz Mrad (creative director), Omar Abdessayed (sportswear designer).
Next project →
GGC Studio