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Aziz Mrad.
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KOULAK-A

Client
KOULAK-A
Discipline
Fashion Brand
Year
2026
Role
Co-founder & Creative Director
A model in a rust shirt carrying a brown KOULAK-A tote with a gold fish motif past a studded medina door

A Tunisian handcrafted bag label, co-founded and art-directed — heritage embroidery shot like a fashion house.

Co-founderCreative DirectionBrand IdentityCampaignSocial Media

KOULAK-A is a label of handcrafted Tunisian bags that Aziz co-founded and leads as creative director. Every piece carries a piece of the country — Triza tunisienne embroidery, woven stripes, the fish that wards off the evil eye — and the brand's job is to make that heritage feel like it belongs in a fashion editorial.

The creative direction runs through everything: the identity, the product line-up, and campaigns staged in medina alleys, flower-market doorways and sunlit barns. The palette is warm and saturated, the light is always golden, and the bag is always the hero.

  • Sac Jawhara — an evening bag built around Triza embroidery.
  • Anbar — the tote bag with Tunisian charm. See the reel

Shop the collection at koulaka.com.

See Sac Jawhara on Instagram
KOULAK-A — still 2
KOULAK-A — still 3
KOULAK-A — still 4

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Inside the Factory